Brand Profile: MORE & MORE
More & More first opened its doors in 1984 in Munich. Founded by Karl-Heinz Mohr as a single store, the business quickly expanded into women’s collections, kids and teens clothing, and by the start of the new millennium More & More had stores all over Germany and was rapidly expanding into international markets. Today, More & More still remains a family-owned company and sells its clothes in almost 40 More & More stores and countless partner retail stores all over Germany and in thirteen international markets.
More & More’s philosophy is to produce collections that are a sophisticated style, high-quality materials, and a modern design. The main goal of their chic and elegant brand is to reflect how we live, the decisions we have to make in daily life, and how we appear to others. More & More represents the modern woman, who is a strong, independent decision-maker, who approaches her life and her style with a dichotomy of casualness and sophistication.
To maintain their fresh designs and modern feel, More & More are regularly updating their collections. In fact, the feminine collection is updated every month with new designs, colours, ideas, and looks, and always with a fresh twist.