Betty Barclay Group masters brand management with centralized content distribution

Like any company that manages multiple brands, Betty Barclay Group faces the challenge of communicating them clearly and distributing content efficiently to trading partners.

The Challenge of Multi-Brand Management

As one of the leading companies for women’s outerwear, the Betty Barclay Group offers ten different brands, of which each portrays its own lifestyle and identification potential. Like any company with many brands, the Betty Barclay Group faces the challenge of managing them. One of the most difficult tasks here is to share the various marketing materials and product information of all brands individually with trading partners.

Betty Barclay Brand Overview
Betty Barclay Productdata

All brands on the FASHION CLOUD platform

The Betty Barclay Group has opted for a FASHION CLOUD Premium Account to provide image material and product information of all brands as efficiently as possible for all trading partners. The distribution and use of all content is considerably simplified by bundling it on one platform. Uploading and organizing marketing materials, product photos and information can be done for each brand individually and data can be imported directly.

Full control and free access for all retailers

With its various accounts, FASHION CLOUD offers the right individual solution for every company. Betty Barclay has chosen a premium account. This gives the company full control over the content of each brand and gives all its trading partners free access to the content. For this reason, more than 1,000 trading partners of the Betty Barclay Group in more than 25 countries have already registered and can use Betty Barclay data for their communication. The image and product data distribution for all brands can be controlled centrally on the FASHION CLOUD Platform.

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