April 14, 2021 | Amsterdam, Copenhagen & Hamburg

CIFF, Modefabriek and Fashion Cloud announce Digital Fashion Week Europe – Summer Edition ’21

Digital Fashion Week Europe: For this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Digital Fashion Week Europe kicks off the buying season on June 29 – July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.

Also, former partners Euretco Fashion, EK/servicegroup, BTE, Unitex, and KATAG join to support Digital Fashion Week Europe. “The base of the event has been built. These partners working together will push the event to the next level,” says Alies ter Kuile, co-founder of Fashion Cloud. For most brands and retailers, it makes sense to meet at one big international digital fair kicking off the season,” Alies continues.

From June 29 – Juli 1, 2021, the event will open its digital doors. “For us, a digital trade fair can be seen as a valuable addition to physical events for the best possible overview at the start of each buying season,” Alies ter Kuile continues. “Brands can choose between different packages and book a joint appearance on the digital fair and on the physical fairs Modefabriek and CIFF. This way, visitors can inform themselves and check out brands digitally before visiting them in person.”

“With this European initiative we combine the expertise and in-depth knowledge of many parties: about the industry itself, fashion events and digital innovation. We know for sure that a combination of online and offline is the future. Global reach & Local stage,” says Caroline Krouwels, CEO Modefabriek. “We’ve made it interesting for brands to join Digital Fashion Week Europe in combination with physical events Modefabriek and CIFF,” adds Christina Neustrup, CEO CIFF.

In January 2021, 10,000 industry representatives from more than 100 countries registered for the digital fair, compared to 5,000 visitors in the previous edition. “Right after the event, we already had brands asking to book their booths for the next edition. Now that CIFF and Modefabriek are partners, the Summer edition is expected to be even bigger,” Alies ter Kuile says.

Even though brands and visitors can expect new features, the basic idea remains the same: A mainstage with high-profile keynotes and panel discussions, digital booths where brands present their collections, and networking opportunities to exchange ideas with other visitors.

Brands can apply for a booth on this website: www.fashion.cloud/digital-fashion-week. Retailers can register here free of charge.

Digital Fashion Week Europe: 29 June – 1 July 2021
Modefabriek: 11 – 12 July 2021, 10am – 6pm, RAI Amsterdam.
CIFF: 11 – 13 August 2021, Wednesday and Thursday 9am – 6pm, Friday 9am – 4pm, Bella Center Copenhagen.

for exhibitors
for visitors

About CIFF
Welcome to CIFF – the largest and longest-running fashion fair in Northern Europe. Over the past decade, CIFF has become a major bi-annual destination for the international fashion industry. Along the way, it has evolved the trade show concept and earned the reputation for being one of Europe’s most inspirational, dynamic and innovative sales platforms. CIFF has grown from regional trade fair to international fashion hub and showcase for the industry’s directional and forward-thinking brands. Results achieved through a unique blend of curation, creative collaborations and an unfailing effort to spot and nurture emerging design talent.

About Fashion Cloud
Fashion Cloud is Europe’s leading B2B platform that connects over 15,000 retailers (35,000 POS) with 500 brands. As an all-in-one solution, Fashion Cloud offers a convenient way to exchange marketing materials and product data as well as order digitally via a central platform. More than 70 employees work on the success of the company at its two locations in Hamburg and Amsterdam.

About Modefabriek
For 25 years and counting, Modefabriek is the leading Benelux fashion trade event. This means that we are in touch with more than 40,000 fashion professionals, who we reach daily with our omnichannel approach. The event offers an exciting blend of stands with collections, expos, stores, talks, trend forecasts and more. Modefabriek.nl is home to an enormous range of relevant content: the latest fashion news, brand info, jobs, and everything else that keeps our fashion hearts beating. The online platform complements the physical event, which Modefabriek organises 11-12 July 2021 in RAI Amsterdam this year.

If you have any questions:

CIFF: Sandra Meiling / smg@ciff.dk
Fashion Cloud: Inessa Werland / press@fashion.cloud
Modefabriek: Ida Polnaija / ida@modefabriek.nl