CJ Schmidt Marketing


How CJ Schmidt has developed their digital marketing with content from FASHION CLOUD

CJ Schmidt reaches more customers thanks to FASHION CLOUD

The fashion trade is faced with a major change. It is necessary to interpret the signs of the times and develop a digital strategy: CJ Schmidt did exactly that. Aligned to current customer requirements, CJ Schmidt presents itself as a modern, progressive fashion trader. In the following we show examples of how this is implemented using data from FASHION CLOUD.

CJ Schmidt
Digitales Schaufenster

Digital Shop Window on www.cjschmidt.de

With the data from FASHION CLOUD, the product images are available as well as model shoots for header images: optimal to fill a digital shop window. CJ Schmidt presents selected products in several categories. The customer can check from home or on the road, which items are available in the shop, therefore resulting in a higher incentive for a shopping trip.

Magazine-style shopping and style ideas

New styles and new collections are presented to customers in the form of illustrated articles. Texts are tailored to the target group who is invited to experiment with new styles which are supplemented by FASHION CLOUD data. Through this versatile and above all aesthetically pleasing content the visitor is invited to continue to browse the website. An additional positive effect is the strengthening of the homepage in terms of search engine optimization (SEO).

CJ Schmidt Magazin
CJ Schmidt Facebook

Multi-Channel Communication via Facebook and Newsletters

Reach new customers and retain existing customers: CJ Schmidts Facebook page is a successful mix of product teasers, selected marketing images and insights into the company and its employees. This creates a closeness with the customer, which further strengthens customer loyalty. Existing customers receive incentives through the newsletter to discover the latest products and looks available. CJ Schmidt puts the product data into the print newsletter for regular customer mailings as well as digitally in the email newsletters.

Product Display via in-store TV

In CJ Schmidts shop in Husum several TV display sets are installed. Thanks to FASHION CLOUD, high-resolution images are available for these displays. Even if flat-screen televisions are a matter of course in the home, such a display always brings a clear, modern image to the customer, especially when it is presented in an appealing design and with high picture quality, as is the case with CJ Schmidt.

CJ Schmidt Instore

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