Kolossa optimizes customer service by introducing the Clara App

The Clara App enables the customer service to check availability of missing single items and reorder them directly on the shop floor to meet the customer requirements.

Customers are waiting for article availability

With increasing competition from online retailers, it is becoming more and more important for the bricks-and-mortar fashion trade to offer high-quality services. The Kolossa fashion house also attaches great importance to this. For almost 70 years Kolossa has offered professional competence and exceptional service in three branches. A challenge here was the lack of information about the availability of single desired items, so that customers had to wait for the items. Studies show 35% of sales conversations end because the desired colors or sizes are not available. As a modern brick-and-mortar retailer, the fashion house Kolossa opted for the digital solution of the Clara App from FASHION CLOUD, which convinced with its high-quality brand portfolio and ease of use.

“The goal is to find fast answers and solutions for our customers and gain additional turnover with the endless aisle. For that we did a training with FASHION CLOUD and unitex”

Jörg Kolossa, owner of Modehaus Kolossa

Training with FASHION CLOUD and unitex

With the aim of quickly offering customers the desired articles and thereby generating additional sales, the fashion house Kolossa decided to introduce the Clara App on all shop floors. As a unitex member, the Kolossa sales staff received free personal training on the Clara App directly on the sales floor, during which the use of the new technology could be tried out in a realistic environment. The sales staff were enthusiastic about the simple operation via smartphone and the quick solution for customer requests. With the help of the Clara App, the availability of individual items can now be checked and reordered easily and directly during a customer conversation, so that excellent customer service is guaranteed.

Customer satisfaction generates additional sales

Supported by FASHION CLOUD and unitex, the fashion house Kolossa could easily introduce the Clara App on the sales floor. Now the sales staff can reorder the desired articles quickly and in a modern way. Customers appreciate this service and the digital solution of the endless aisle. Extended availability creates customer satisfaction and generates additional sales. Studies show that 88% of vendors consider endless aisle solutions to be important for the future. Jörg Kolossa, the owner of the fashion house, agrees and recommends retailers to get to know the topic and choose the Clara App, especially because it is free to use for retailers.

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