400 Leads in 3 Days –
Le Temps Des Cerises @ Digital Fashion Week
Le Temps Des Cerises is a French brand selling in 1200 retail stores worldwide. They decided to join the second edition of the Digital Fashion Week in January 2021 and Fashion Cloud has interviewed Valentin Zanin (Board Member and Export Manager, LTDC) to talk about how he experienced this event.
Fashion Cloud: Why did you participate in a digital fair?
Zanin: We don’t know any brand that has not reviewed their digital strategy in 2020, including Le Temps Des Cerises. Like many others, we were looking for a digital alternative to fairs that got canceled due to the pandemic and the resulting lockdowns. The first time we participated was a great experience. An encouraging start of how digital initiatives can add value to the wholesale community. After the success of the Digital Fashion Week in June 2020 Le Temps Des Cerises decided to join the second edition of the Digital Fashion Week in January, 2021. We expected some visibility and leads in other international markets such as BENELUX and DACH, where Fashion Cloud is strong.