Only a few days until Digital Fashion Week – Europe starts. With exhibitors like Hugo Boss, Liu Jo, s.Oliver, Marco Tozzi, Les Temps des Cerises, Brax and Marc Cain visitors can look forward to diverse, inspiring collections as well as top-class speakers on the main stage. This year, the latter will focus on sustainability, the latest developments in the fashion market as well as fashion trends.
“Once again, we were able to attract an exciting line-up of brands, industry players and IT providers for the event”, says Alies ter Kuile, co-founder of Fashion Cloud. For example, womenswear buyers can explore the new collections of Liu Jo, DEELUXE, Mat de Misaine, Marc Cain and Betty Barclay, while menswear buyers can find their inspiration in collections from Olymp, Bugatti, Brax and House of Cavani. Among the 200 exhibitors are also brands such as Triumph, Marco, Tozzi, Davidoff, Pieces as well as Didriksons, Hugo Boss and s.Oliver.
New this time is the increased presence of brands on the mainstage. Both, Marc Cain and Hugo Boss, will be part of the main stage program. In addition, all brands will present themselves with small teaser videos on the main stage – ideal for finding inspiration and identifying new brands for one’s assortment.
While the first day of the program will focus mainly on womenswear, the second day will be mainly about menswear. There will be an English and German main stage during all three days. Highlights on the English main stage are: “How buyers and brands have adapted to the evolution of buying habits and methods”, Anissa Draa (Senior Womenswear Buyer for printemps.com); “New Retail vs. Omnichannel – What we can learn from Digital China about the Future of Retail.”, Bjorn Ognibeni (Co-Founder ChinaBriefs.io); ”Trendtalk: What’s next?” Louise Byg Kongsholm (keynote speaker, trend researcher and owner of pej gruppen, Scandinavian trend institute)
Our international program will be split into three country days with Dutch airing on Tuesday, French on Wednesday and Italian on Thursday. “We have seen a growing international audience during the last two events. With the two new hosts CIFF and Modefabriek appealing to a strong international environment, we wanted to respond to the development this way” reports Alies ter Kuile.
Visitors can also expect some innovations on the platform: Next to Speed Dating, i.e. random 5-minute video conferences, there will be additional Discussion Rooms. In these “online conference rooms”, several participants will be able to discuss certain topics via video chat and meet speakers after they have had their talk on the main stage. For a better overview, there will be exhibitor halls on topics such as newcomers and international heritage. The digital booths will appear with new content (fact sheet available for direct download) and new concepts: Brands, such as Marc Cain and Tamaris will present digital 3D-showrooms in the event, delivering a new user experience.
The event will take place from July 6-8, 2021. Visitors can register for free via the website: www.fashion.cloud/digital-fashion-week.
Please, find images and other content here.
For a small teaser video click here.
To view the full agenda click here.
To view the full brand list click here.
About Fashion Cloud
Fashion Cloud is Europe’s leading B2B platform connecting over 15,000 retailers (35,000 POS) with 500 brands. As an all-in-one solution, Fashion Cloud offers simple solutions to exchange marketing materials and product data as well as to order digitally via a central platform. More than 70 employees work on the company’s success at its two locations in Hamburg and Amsterdam.
About Digital Fashion Week
During Digital Fashion Week, brands present their collections in short videos, accompanied by an exciting supporting program with trend talks, panel discussions and much more. Visitors can discover brands at the event, gather inspiration for the next buying season and exchange ideas with other participants. For its second edition in January 2021, the event attracted over 10,000 registrations and 200 exhibitors.