Regularly new FASHION CLOUD content for the app
Ramelow’s approach was to develop the mobile app specifically for the needs of regular customers. Together with the software development agency weluse the app was realized and is now available for iOS and Android. The news feed provides customers with information on current fashion trends, events and Ramelow’s brand portfolio. In addition, the app offers customers the option of digitizing their bonus card so that they can leave the plastic card at home. FASHION CLOUD delivers the images for the news feed directly in App-compatible format. “As we will focus even more on digital issues in the future, this project was ideal to immerse ourselves in the agile project world and learn how software is developed today,” explains Sonja Albrech, Head of Marketing at Ramelow Fashion House.