The year 2021 – and what to expect for 2022

The year 2021 is almost over. Another year full of challenges, new opportunities and new ideas. What has happened at Fashion Cloud and what to expect in 2022? The team has collected its top 5 2021-highlights and its most exciting plans for 2022.

1. DIGITAL ORDERS ON OUR PLATFORM - FROM PREORDER TO REORDER

Digital order was one of the most important topics in 2021 – not only for the industry but also for us. In 2021, we enabled preorders on our web platform in addition to reorders on our platform. A solution for digital pre-orders is not only necessary in times of lockdowns but also important for international customer relations and more efficient order processes in general.

But also our solution for reorders on our platform has been extended. From insights into previous orders to an improved search and filter function – all of this made it easier for buyers to quickly reorder online. Our highlight: By the end of 2021, more than 100 brands are connected to Fashion Cloud and its reorder feature, amongst others Betty Barclay, Digel and Ivko Woman. 

We will continue with those plans in 2022. Therefore, another topic will become important for us – auto-replenishment and order recommendations.

2. NEXT STEPS IN SMART IN-SEASON MANAGEMENT

Already in Q2 2020, we started sending (automated) order recommendations based on retailers’ sales figures and brands’ stock levels. Retailers receive the order recommendations on their smartphone or via email and can directly accept them. In 2021, this idea was then tested in the BENELUX market. During this time, logics were improved and customer needs were better understood. It was more than successful – e.g. Studio Anneloes was able to increase its order volume up to 30%.

In 2022, we will launch this service in Germany and other markets. A first pilot project with Fynch Hatton, Digel, Marc Cain and many more brands is already in the starting blocks.

Here is what you need to know about 2022
    • Smart in-season management: Order suggestions and auto-replenishment based on a retailers sales data and a brands stock levels will be added to our order solutions. Tested in the BENELUX market, now rolled out to other markets. (Pro-Tipp: Discover how our products support you in intelligent in-season management.)
    • Ecom longtail: More stock, fewer risks – a retailer’s webshop is connected to a brand’s stocks. Available for all markets.
    • Focus on sustainability and efficiency: With our platform and our smart solutions, we will focus on helping the fashion industry to become more efficient (e.g. improved stock management, easier data transfer, e.g. for certificates…).

    Contact us, if you are interested in participating or if you want to know more.

3. ACQUISITIONS: “ECOM LONGTAIL” AND “SPORTS” - HERE WE COME!

2021 was also the year of acquisitions. Within a few months, we acquired two companies: Stockbase and sportshop.cloud. The latter is the leading content solution provider in the German sports market helping us to build relationships with many influential industry players of the sports market.

With the acquisition of Stockbase, we were able to expand our network in the BENELUX market and to extend our knowledge in Ecom Longtail. With this new service, retailers are able to connect their webshops to the brands’ stock levels. This way, additional sales can be created and stock management is optimized. In 2022 we will focus on pushing this service on the international markets.

4. LET’S NOT FORGET OUR EVENTS. - DIGITAL FASHION WEEK ON A NEW LEVEL

In 2020, the first edition of Digital Fashion Week was launched – almost out of nowhere – within 10 weeks. In 2021, we were able to further expand the event and implement what we have learned before. With a new event platform, adapted concept and new features (e.g. fashion speed dating), we were able to convince 7,000 visitors in January to tune in. In July, over 8,000 people registered for the digital event to discover collections from more than 150 brands. Besides, we were able to convince two strong co-hosts to join the European Edition (July 2021): Modefabriek (fashion fair in Amsterdam) and CIFF (fashion fair in Copenhagen).

In 2022, the event will no longer take place. “Even though the last event was very successful, we hope the time of strict lockdowns is over – and we are looking forward to live events again.”, said Alies ter Kuile, Co-Owner of Fashion Cloud. Nevertheless, we are already working on a new (digital) event concept that will follow DFW. So be prepared for 2022.

5. A PERSONAL HIGHLIGHT FOR MANY OF US. - WE ARE GREEN!

A matter close to the hearts of our employees: We want to contribute our part to a more sustainable future. Therefore, we have not only established a Green Team promoting sustainability topics within the company but have also achieved climate neutrality for the first time in 2021. For many employees, this idea has manifested itself more and more – even to the extent that we are going to embody this part of our culture in our vision and company values.

Of course, we also want to reflect this thought in our products and further support the fashion industry in its efforts to become more sustainable. So we are working on an improved transfer of product information (e.g. certificates), efficient processes and the optimization of stock management for the industry partners (e.g. through smart in-season management).

We could list so many more things: OrderWriter, the buyer app for order entries, has an improved overview and is even easier to use. We have new offices in Spain, France and Denmark (next to our existing ones in Germany, the Netherlands and Italy). Our headcount has almost doubled in 2021…

The year 2021 is almost over. Another year full of challenges, new opportunities and new ideas. What has happened at Fashion Cloud and what to expect in 2022? The team has collected its top 5 2021-highlights and its most exciting plans for 2022.

1. DIGITAL ORDERS ON OUR PLATFORM - FROM PREORDER TO REORDER

Digital order was one of the most important topics in 2021 – not only for the industry but also for us. In 2021, we enabled preorders on our web platform in addition to reorders on our platform. A solution for digital pre-orders is not only necessary in times of lockdowns but also important for international customer relations and more efficient order processes in general.

But also our solution for reorders on our platform has been extended. From insights into previous orders to an improved search and filter function – all of this made it easier for buyers to quickly reorder online. Our highlight: By the end of 2021, more than 100 brands are connected to Fashion Cloud and its reorder feature, amongst others Betty Barclay, Digel and Ivko Woman. 

We will continue with those plans in 2022. Therefore, another topic will become important for us – auto-replenishment and order recommendations.

2. NEXT STEPS IN SMART IN-SEASON MANAGEMENT

Already in Q2 2020, we started sending (automated) order recommendations based on retailers’ sales figures and brands’ stock levels. Retailers receive the order recommendations on their smartphone or via email and can directly accept them. In 2021, this idea was then tested in the BENELUX market. During this time, logics were improved and customer needs were better understood. It was more than successful – e.g. Studio Anneloes was able to increase its order volume up to 20%.

In 2022, we will launch this service in Germany and other markets. A first pilot project with Fynch Hatton, Digel, Marc Cain and many more brands is already in the starting blocks.

Here is what you need to know about 2022:

  • Smart in-season management: Order suggestions and auto-replenishment based on a retailers sales data and a brands stock levels will be added to our order solutions. Tested in the BENELUX market, now rolled out to other markets. (Pro-Tipp: Discover how our products support you in intelligent in-season management.)
  • Ecom longtail: More stock, fewer risks – a retailer’s webshop is connected to a brand’s stocks. Available for all markets.
  • Focus on sustainability and efficiency: With our platform and our smart solutions, we will focus on helping the fashion industry to become more efficient (e.g. improved stock management, easier data transfer, e.g. for certificates…).

Contact us, if you are interested in participating or if you want to know more.

3. ACQUISITIONS: “ECOM LONGTAIL” AND “SPORTS” - HERE WE COME!

2021 was also the year of acquisitions. Within a few months, we acquired two companies: Stockbase and sportshop.cloud. The latter is the leading content solution provider in the German sports market helping us to build relationships with many influential industry players of the sports market.

With the acquisition of Stockbase, we were able to expand our network in the BENELUX market and to extend our knowledge in Ecom Longtail. With this new service, retailers are able to connect their webshops to the brands’ stock levels. This way, additional sales can be created and stock management is optimized. In 2022 we will focus on pushing this service on the international markets.

4. LET’S NOT FORGET OUR EVENTS. - DIGITAL FASHION WEEK ON A NEW LEVEL

In 2020, the first edition of Digital Fashion Week was launched – almost out of nowhere – within 10 weeks. In 2021, we were able to further expand the event and implement what we have learned before. With a new event platform, adapted concept and new features (e.g. fashion speed dating), we were able to convince 7,000 visitors in January to tune in. In July, over 8,000 people registered for the digital event to discover collections from more than 150 brands. Besides, we were able to convince two strong co-hosts to join the European Edition (July 2021): Modefabriek (fashion fair in Amsterdam) and CIFF (fashion fair in Copenhagen).

In 2022, the event will no longer take place. “Even though the last event was very successful, we hope the time of strict lockdowns is over – and we are looking forward to live events again.”, said Alies ter Kuile, Co-Owner of Fashion Cloud. Nevertheless, we are already working on a new (digital) event concept that will follow DFW. So be prepared for 2022.

5. A PERSONAL HIGHLIGHT FOR MANY OF US. - WE ARE GREEN!

A matter close to the hearts of our employees: We want to contribute our part to a more sustainable future. Therefore, we have not only established a Green Team promoting sustainability topics within the company but have also achieved climate neutrality for the first time in 2021. For many employees, this idea has manifested itself more and more – even to the extent that we are going to embody this part of our culture in our vision and company values.

Of course, we also want to reflect this thought in our products and further support the fashion industry in its efforts to become more sustainable. So we are working on an improved transfer of product information (e.g. certificates), efficient processes and the optimization of stock management for the industry partners (e.g. through smart in-season management).

We could list so many more things: OrderWriter, the buyer app for order entries, has an improved overview and is even easier to use. We have new offices in Spain, France and Denmark (next to our existing ones in Germany, the Netherlands and Italy). Our headcount has almost doubled in 2021…

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