On the Fashion Cloud web-platform, brands are able to share product data and marketing material via the content area with their retailers. In the order area, retailers pre- and reorder from all of their brands with one click. In addition to the web platform, Fashion Cloud also offers retailers the opportunity to use the Clara App to reorder missing items directly at the POS, thus expanding the product range in the retail shop, including the stock of participating brands. OrderWriter, the buyer App by Fashion Cloud offers buyers a complete overview of products, orders and budgets right there, at the showroom.
Through a variety of integration options, such as product attributes in their own web shop or delivery availability in third-party solutions for digital aisle extensions, Fashion Cloud also offers the option of using the data and solutions in their own IT systems.