Company

We’re more than just another B2B platform.

We are

wholesale.

diversity.

innovation.

conscious.

community.

AI.

what you need.

wholesale.

Office setting with people working at desks and a group standing and talking in the background behind glass partitions.

Large group of around fifty people posing for a photo in front of a building with blue and white barn-style doors and a thatched roof.

Who we are.

We're on a mission to make the fashion industry a better place.

Our vision is to create a vibrant wholesale community that works together seamlessly. We've developed a platform that simplifies processes between fashion brands and retailers and allows them to exchange content and order products in one place, using web applications and mobile apps. Read more..

Our all-in-one solution includes the world's largest picture data- base for the fashion industry, transparency in sustainability, and B2B shops where suppliers can sell their articles to wholesale partners digitally. We're proud to collaborate with over 700 fashion brands and 25,000 retailers, including well-known names like Hugo Boss and Zalando.

Our Community

Fashion Cloud at a glance.

2015

Founded and release of our first product

100+

Employees from 27 Nations

35,000

Customers in 100+ countries

Made in Europe

Based in Hamburg & Amsterdam

A red and silver train on tracks passing near a historic clock tower by a river with trees and cityscape in the background.

Fashion Cloud in Germany.

Besenbinderhof 41
20097 Hamburg | Germany
+49 (0) 40 22 86 24 20

Google Maps

Wide canal lined with boats and trees beside historic buildings under a partly cloudy sky.

Fashion Cloud in the Netherlands.

Joop Geesinkweg 211
1114 AB Amsterdam | Netherlands
+31 (0) 20 723 22 67

Google Maps

Company Values

Our DNA.

Fashion Cloud is a company with a strong DNA built on values that prioritise care, passion, and optimism. Our mission is to create a leading platform where fashion brands and retailers collaborate seamlessly.

Together, we're building a thriving wholesale community that benefits everyone involved. We aim high, even if our goals seem impossible. But with the right motivation and ambition, we always find a way to make the impossible possible. Join us in our mission to transform the fashion industry through collaboration and innovation!

Career at Fashion Cloud

Two women smiling and serving themselves from bowls and a platter of salad in a bright dining area with people seated in the background.

Grid of diverse smiling individuals against a plain background, representing a company team.

Company Culture

Made for humans like you.

At Fashion Cloud, we're a community of diverse and passionate individuals who work together to achieve great things. We stay connected through our legendary Fashion Cloud events, which range from after-work get-togethers to team offsites and annual workation months.

Our success is driven by the unique contributions of our team. With over 27 nationalities and international customers, we're building an environment where everyone can be their authentic selves. We empower all colleagues, regardless of nationality, gender, age, ability, sexual orientation, or religion, because our diversity makes us stronger.

Company culture

Meet our Management.

Alies ter Kuile

René Schnellen

David Schaap

Young woman with long wavy brown hair, light skin, and pearl earrings smiling in front of a brick wall.

Alies ter Kuile | Managing Director

Alies ter Kuile serves as the Managing Director of Fashion Cloud, overseeing international growth, sustainability, people & culture, data, and finance. She actively contributes to the supervisory board of Greenpeace and serves on the curatorium of the Teldelsstichting, a liberal think tank. Her extensive background includes prior experience at an investment bank, and she has pursued studies in both law and philosophy.

Based in Amsterdam, Alies finds joy in playing soccer and balancing work with her personal interests.

Man with light brown hair wearing a white collared shirt and black sweater smiling in front of a brick wall.

René Schnellen | Managing Director

René Schnellen, one of the founders of Fashion Cloud, played a vital role in establishing the company in 2015. With a background in his family's fashion house, Rupprath in Medebach, Rene studied textile management at LDT Nagold and business administration at Northwood University in the USA.

As a Managing Director, Rene drives the company's growth and builds strategic partnerships, utilizing his expertise in sales and industry knowledge. He resides in Hamburg and enjoys skiing and diving in his spare time.

Smiling man with curly dark hair wearing a green patterned shirt in front of a brick wall.

David Schaap | Managing Director

David Schaap, one of the founders of Fashion Cloud, resides in Amsterdam's city center. Starting as a teenage programmer, he later studied Accounting while gaining financial experience at Deloitte. However, his true passion lies in entrepreneurship. As a Managing Director, David oversees product strategy, innovation, and operations at Fashion Cloud. He plays a significant role in M&A activities. In his spare time, he enjoys boxing, reading, and expanding his horizons, while cherishing moments spent with friends.

Alies ter Kuile | Managing Director

René Schnellen | Co-Founder

David Schaap | Co-Founder

Timeline