For Brands

Transform your wholesale business.

Smart. Efficient. Digital.

Elevate your wholesale business and empower your partners with Fashion Cloud, the user-friendly platform designed to fit your unique needs. Share high-quality marketing materials and product data easily and build a seamless, engaging brand experience.
Boost your order processes and fortify your wholesale relationships by tapping into our extensive retailer network.

Get started

all-in-one-solution for Wholesale

Where order meets content – all in one place.

30%

More NOS Orders with

Smart Replenishment

55%

Less out-of-stock situations on the shop floor with

Clara App

50%

More B2B reorders via automated & targeted marketing campaigns with

Smart Replenishment

400%

Elevate your buying experience and create more sales.

Fashion Cloud website interface showing clothing categories and a pop-up with details of a flowy blouse dip dye, including article number 20-409-3201, color 1215-liver, price €60.34, and retail price €159.90 with an Add to cart button.

The new buying experience

Create a standout experience for your retailers during preorders and offer them the convenience of reordering 24/7 through our user-friendly platform. Strengthen your relationships and make your brand unforgettable.

Online product page showing a woman in a black jacket with detailed clothing attributes including size, material, color, and season listed for a skirt item.

Efficient processes

Our solutions streamline the daily operations for you and your buyers. Experience the ease and speed of placing and managing orders digitally, saving you time and reducing costs to keep you competitive.

Increase your revenue

Minimized risk and increased sales thanks to automated reorders, intelligent order recommendations and direct reorders on the shop floor.

Interface showing brands with images of a black leather jacket, black dress, black boot, brown bag, and gray hat, alongside content status labeled Pending and order status labeled Granted with checkmarks for Reorder, Preorder, and Clara.

Easy implementation

Use one service provider to connect with all your retailers. Trust our expertise and benefit from our digital solutions such as a standardized data transfer. This way, every order becomes a breeze.

Buying on a new level

Our solutions facilitate the daily work of buyers as well as salespeople and strengthen their relationships with each other.

Efficient processes

Easy and fast placement of (re)orders thanks to B2B shops on one platform. Save time and costs with digital (re)ordering and seamless buying processes.

Increase your revenue

Minimized risk and increased sales thanks to automated reorders, intelligent order recommendations and direct reorders on the shop floor.

Easy implementation

Use one service provider to connect with all your retailers. Trust our expertise and benefit from our digital solutions such as a standardized data transfer. This way, every order becomes a breeze.

Learn more

Europe’s leading community in wholesale.

Your partners are probably already on Fashion Cloud.

700

Brands

30K

Retailers

50K

POS Worldwide

Language

40+

ERP Integrations

#Rethinkwholesale

Bringing together the wholesale community for networking and collaboration.

Get started

We were positively surprised by how our team and buyers reacted to our new showroom set-up. After one season, our sales team was fluent in this new way of working. Both salespeople and buyers appreciate the visual overviews and the collaboration it brings. This way, the Digital Showroom has revolutionized our sales processes.

Rogier de Boer

NZA New Zealand Auckland

An active in-season management is the key for us to be successful together with our wholesale partners in the future. We pursue a collaborative approach with our customers by mutually sharing sales and inventory data through Fashion Cloud’s Smart Replenishment Solutions. We are convinced that this will further strengthen our partners' trust in the GANT brand and their collaboration with the respective contact person in our sales team. Only in this way can we achieve our common goals in the future.

Bruno Schlüter

GANT

The launch of our Fashion Cloud B2B Shop has been a game-changer for Digel and our retail partners. We have witnessed unprecedented growth and a significant increase in retailer engagement. Fashion Cloud has provided us with the tools and support we need to succeed in a rapidly evolving fashion landscape. Additionally, we appreciate the ability to track our business performance and gain valuable insights into important sales data, enabling us to make informed decisions and drive further success.

Anna Ziegler

DIGEL

Fashion Cloud has been a game-changer for our business. Their smart solutions like Auto Restock and reorder suggestions enable us to improve our stock management, production forecast and ensures intime delivery for our customers - with less use of resources! We highly recommend Fashion Cloud to brands seeking efficiency and growth!

Wichert Sinke

Studio Anneloes

B2B portals for digital orders have not only been important since Corona. The cost of a dedicated solution with setup, maintenance and support means long-term investments. The much more efficient and more pleasant alternative for retailers: Fashion Cloud.

Frederick Westermann

Roy Robson

The integration of product data in our ERP system with Fashion Cloud has significantly improved our internal processes. We now have pictures of the individual items in the system, which makes internal reporting and reordering much easier.

Marc Ramelow

Managing Director, German Retailer Ramelow

Fashion Cloud connects brands and retailers. For several seasons we have been sharing extensive content via Fashion Cloud with our retailers, almost doubling the number of downloads compared to our own solution.

Karl-Friedrich Schielmann

Pierre Cardin

Share your Material

Unlock the power of content and strengthen your brand.

Fashion-forward person wearing oversized sunglasses and an orange blazer, with another person driving a convertible car in the background.

Woman in black outfit posing with overlay icons of a black dress online shopping page showing add to cart button and a performance growth graph labeled 'Performance Growth'.

Fashion Cloud interface showing a reminder for expiring marketing material with content usable dates from 01.07.2023 to 31.12.2023 and a list of marketing channels including In Store, Website, E-Com, Social Media, Market places, and Print.

Two women walking outdoors during sunset wearing beige knit sweaters and skirts.

The smart way of sharing data

Share up-to-date marketing material, such as campaign shots and videos, as well as product data on just one platform.

Sell online faster and better

With our automatic integration products appear up to 10 days earlier in a retailer’s webshop backed by quality standards and data enrichment.

Stay in control and strengthen your brand

Thanks to access rights and reminder management, our platform ensures that retailers act according to your guidelines.

Content is more than you think

Better content means more online sales, less returns, less waste and more transparency.

Learn more

#conscious

Highlight your sustainability efforts.

Enhance your product data on Fashion Cloud.

Be prepared to meet legal requirements and increasing consumer demands and show your sustainability efforts. Product data on Fashion Cloud now includes sustainability information on verified standards, certificates and material composition. Make your products stand out with a simple extension of your existing product data feed on Fashion Cloud.

Stop snoozing and start moving! #conscious.

Share your attributes

#Rethinkwholesale

Bringing together the wholesale community for networking and collaboration.

Get started

Why fashion Cloud

We combine industry expertise with community.

Smart technology

Our intelligent software and smart algorithms are designed to make wholesale more efficient and profitable.

Service-oriented

We stay close to our partners, providing personalized support and solutions that meet your needs.

Data-driven

We connect systems and leverage data for smart insights that drive growth – all protected under ISO/IEC 27001 security standards.

Strong community

We connect Europe’s largest network of retailers and brands, uniting the industry to collaborate and innovate.

Streamline your business with Fashion Cloud – The all-in-one platform for you and your partners!

Get started

Fashion Cloud

Brands