Fashion Cloud Newsroom.

Stay up-to-date on the latest company news.

Founded in 2015, Fashion Cloud is the all-in-one solution for content and data exchange as well as digital pre- and reorder in the fashion wholesale industry. In recent years the Hamburg and Amsterdam based company has grown rapidly.

Today, more than 140 employees work on a variety of products. Led by Alies ter Kuile, David Schaap, and René Schnellen, Fashion Cloud is dedicated to revolutionizing the industry through technology, connecting businesses and driving growth.

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Press

Latest press releases.

Fashion Cloud Appoints Birte Schröder as Head of Smart Replenishment – A New Impulse for Data-Driven Reordering in Fashion Wholesale

Fashion Cloud is expanding its leadership team with the addition of Birte Schröder, formerly of PVH. She will take the position of Head of Smart Replenishment.

Linda Dauriz Appointed as Chair of Fashion Cloud’s Advisory Board to Guide the Next Growth Phase

Fashion Cloud, Europe’s leading B2B platform for the wholesale community, proudly announces Linda Dauriz as the new Chair of its Advisory Board.

Fashion Cloud Shareholders Invest in Sales Agency “in:season” - SNOCKS and Studio Anneloes are the First Partners.

Fashion Cloud shareholders have announced their investment in a new sales agency, "in:season". SNOCKS and Studio Anneloes are the First Partners.

Top speakers and hands-on experience: the first Fashion Transparency Summit brought the industry together

On November 22, 2023, over 150 industry leaders, professionals, and sustainability enthusiasts gathered in Amsterdam for a day full of masterclasses, panel talks, and networking opportunities.

Fashion Cloud acquires the Stitch Showroom

14.11.2023 Fashion Cloud, Europe's leading B2B platform for the fashion wholesale industry, announces the successful acquisition of the Stitch Showroom, the acclaimed Digital Showroom solution developed by PVH-backed venture, Stitch.

Fashion Transparency Summit - Zalando, Boozt, Wehkamp, de Bijenkorf, Breuninger, EK Fashion and Fashion Cloud kickoff new event format

Fashion Cloud and its partners gather industry leaders in Amsterdam at the 22. November 2023 to discuss how sustainability data increases transparency for the wholesale industry.

Fashion Cloud welcomes Christopher Ralfs as Head of Wholesale Partnerships

10.07.2023 In order to expand its reach, Fashion Cloud hired Christopher Ralfs. With his strategic and analytical skills, as well as his experience, the 30-year-old will develop digital partnerships with brands and retailers in the wholesale business.

Fashion Cloud hires shoe expert for sales team

The shoe expert, Markus Dielmann, works since 1.4.2023 at the Hamburg company. The common goal: establishing the digital order via Fashion Cloud in the shoe industry.

Fashion Cloud receives €25 million investment, led by Verdane

13.12.2022 Europe’s leading B2B software solution for the fashion wholesale industry has completed a new funding round, which will support Fashion Cloud’s goal to transform the industry.

Better Quality in Product Data – the new E-com Product Data Standard from Fashion Cloud

25.01.2022 To meet the new requirements of retailers for e-com ready product data, Europes leading B2B platform for content, Fashion Cloud, has developed a data standard with the help of BTE and EK/Euretco to support suppliers in the delivery of such data.

ANWR-GARANT NL and Fashion Cloud partner up

01.11.2021 News in the shoe industry: Fashion Cloud and ANWR-GARANT NL start a partnership. Soon, retailers that are connected with ANWR-GARANT NL will receive product data and -images through Fashion Cloud for Topshoe.nl and other retailer webshops. By partnering up, both parties look to improve content sharing between shoe brands and retailers, as well as increase online visibility.

Fashion Cloud acquires Stockbase to accelerate the growth of its European B2B network

20.07.2021 Today, Fashion Cloud, Europe’s leading B2B platform for the fashion industry, announces its acquisition of Stockbase.

CIFF, Modefabriek and Fashion Cloud announce Digital Fashion Week Europe – Summer Edition ’21

14.04.2021 Digital Fashion Week Europe: For this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Digital Fashion Week Europe kicks off the buying season on June 29 – July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.

Fashion Cloud hosts Digital Fashion Week – Winter Edition

05.10.2020 From 26.01.21 to 28.01.21 Fashion Cloud will be hosting the Digital Fashion Week – Winter Edition. After the first edition in July 2020, Europe’s leading B2B platform for content and order will once again create a place where the industry is able to meet digitally and buyers find inspirations for the upcoming buying season.

Digital Fashion Week gains strong partners and first brands are confirmed

11.10.2020 For the second edition of Digital Fashion Week, Fashion Cloud has brought prominent support on board: Euretco Fashion, EK/servicegroup, BTE, KATAG, unitex and TextilWirtschaft are participating at the event as official partners. Since the first announcement a few weeks ago, over 60 brands have already registered, including Minus, Ted Baker, Masai and Desigual.

Digital Fashion Week – Summer Edition

30.04.2020 Fashion Cloud introduces digital fair concept. In response to requests from many brands and retailers, Fashion Cloud decided to support the wholesale community in their order processes and is launching its ‘Digital Fashion Week – Summer Edition’. The digital fair will take place from 28-30 July and will include live streams showing presentations of brands’ collections.

M&A Update: Fashion Cloud and Nyon join forces

12.10.2018 Today, Fashion Cloud and Nyon are happy to announce they’re joining forces by means of a merger. The new company – that will continue under the name Fashion Cloud – will have a strengthened product offering and international presence. All products can be booked at Fashion Cloud from now on.

Fashion Cloud extends product portfolio: The future of orders

Start of the test phase of the Fashion Cloud order portal

Potentials of Virtual Endless Aisles

24.05.2018 Study by Heilbronn University of Applied Sciences interviews salespeople and experts in the stationary fashion and shoe trade about the advantages and possible uses of shelf extension systems.

New product release by Fashion Cloud: Launch of the endless aisles

06.02.2018 From today, the 6th of February 2018, the Fashion Cloud Endless Aisle and Clara, the Endless Aisle App, will be available to all retailers free of charge.

BTE and GermanFashion recommend FASHION CLOUD

19.09.2018 BTE & GermanFashion support FASHION CLOUD as industry-wide solution for the exchange of digital content between industry and trade.

Fashion Cloud recruits Former Amazon Manager

Das Hamburger Unternehmen Fashion Cloud startet mit einer neuen Führungskraft ins Jahr 2024. Um die Entwicklung des Content-Produkts weiter voranzutreiben, begrüßt Fashion Cloud Dennis Meier als Head of Content. Ein wichtiges Thema für den 33-Jährigen ist dabei die Steigerung der Datenqualität auf der B2B-Plattform.

Fashion Cloud raises significant new funding round

11.07.2019 Fashion Cloud collects a near double-digit million euro investment with the management team still holding the majority of the shares. The Series B funding will help develop new products and fuel international growth. The backing of all existing investors and the new partnership with Brightfolk, Anders Holch Povlsen’s private holding company, underline the company’s ambition to become Europe’s leading B2B platform for the fashion industry.

Partnership between FASHION CLOUD and ECC

06.02.2017 FASHION CLOUD and the European Clearing Center (ECC) are partners! From the middle of the year onwards, users can benefit from additional content.

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