How NZA moved to faster order intake with better collection overviews. Reaching budgets more easily through the Digital Showroom.

NZA New Zealand Auckland captures the "spirit of adventure" with high-quality clothing designed for explorers and outdoor enthusiasts. Their range includes t-shirts, rugby shirts, sweaters, and more, often featuring designs inspired by New Zealand’s stunning landscapes.‍‍

The Challenge: Creating the best brand experience and fast order intake during sales appointments.

‍Before implementing the Digital Showroom, NZA's sales teams spent considerable time organizing physical samples and brand materials for each customer meeting, often multiple times daily. This time-intensive preparation diverts valuable resources from creating and communicating strong collection proposals. Traditionally, customers would visit the showroom and select styles based on personal preference, often without much guidance on which items would best suit their stores. Improving this process took a lot of work, as pre-order is the most important order intake moment. NZA was confident in the sales team's ability to adapt to new tools and was eager to see the buyers' positive responses.

The Solution: The Digital Showroom

NZA partnered with Fashion Cloud to increase efficiency and introduced its showroom solution across four cities — Amsterdam, Paris, Hamburg, and Antwerp. In 2023, these showrooms were equipped with Fashion Cloud’s digital setups, showcasing NZA’s collections on big screens.‍

From Tedious Preparation to Tailored, Data-Driven Meetings

The implementation of the Digital Showroom significantly streamlined the preparation for pre-order meetings. Sales teams could now tailor presentations to each customer’s needs and make sell-ins more data-driven by incorporating historical sales data. This led to a better overall customer experience, with a more relevant and personalized approach. Once a digital collection presentation was created, it could be easily repurposed and adapted for other customer meetings, increasing operational efficiency.

From Traditional Cherry-Picking to Curated Orders

The shift to a digital showroom transformed NZA’s processes by offering a structured, visually engaging collection presentation, complete with inspiration and brand-driven assortments. These streamlined meetings enabled NZA to guide clients towards key styles more effectively. With enhanced access to detailed product information and visuals, customers gained a deeper understanding of the brand’s narrative and the value of each style. This shift led to more strategic ordering, with a higher percentage of key styles in each order, thereby strengthening NZA’s brand identity and market positioning.

"We were positively surprised by how our team and buyers reacted to our new showroom set-up. After one season, our sales team was fluent in this new way of working. Both salespeople and buyers appreciate the visual overviews and the collaboration it brings. This way, the digital showroom has revolutionized our sales processes."
- Rogier de Boer, Brand Manager NZA

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One of the key benefits NZA gained from adopting Fashion Cloud’s Digital Showroom was the ability to present the full brand story compellingly. The digital showroom allowed NZA to showcase each collection’s complete picture, including seasonal themes, key looks, inspiration, and the brand’s core values.
By integrating brand videos and high-quality marketing images, sales teams could vividly convey the story behind each collection. This approach made it easier to share NZA’s history, values, and unique selling points, creating a more impactful and engaging experience for clients.
Additionally, the digital showroom enabled NZA to maintain a consistent brand narrative across all markets. This consistency was vital for upholding a strong global brand identity and provided customers with a well-rounded brand story that could support their own sell-out efforts.

The adoption of Fashion Cloud's digital showroom brought remarkable benefits for NZA:
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• Better collection overviews: Both sales reps and buyers work a lot with the visual
  overviews. It makes it easier to have budget discussions and ensure the orders are
  complete.
• Improved order quality: The volume of key styles in orders increased due to better appointment preparation and tailored customer proposals.
• Enhanced storytelling: The ability to share a compelling brand- and collection story helps to strengthen the brand identity and positioning across markets. Customer appointments shortened from 2 hours to an average of 1 hour, allowing for having 4 appointments on the same day.
• Sample optimization: Increased sales capacity with a focus on physical key pieces, leading to a 30-40% reduction in sample production in smaller showrooms.
• Better collection planning: More accurate insights into sales trends and customer behavior, improving collection planning and development.

NZA's digital transformation with the Digital Showroom significantly improved operations. Appointment times were cut in half, order quality increased, and customer engagement was enhanced through compelling brand storytelling. This transformation streamlined sales operations and strengthened NZA's market presence.

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