The Clara App for Retailers

Direct Reordering at the POS.


Offer your customers a unique service and use the Clara App for multi-supplier reorder.

Here’s How it Works

  • Transfer your stock availabilities to Fashion Cloud and grant your retailers access rights.

  • With Clara, your sales staff can reorder single items and view the expected delivery dates.

  • The items will be delivered directly to your store in the usual way. The customer collects the goods and possibly buys a suitable additional item.

The Clara App – Your Access to the Endless Aisle

Place your order in three steps.

  1. Search the required article via EAN/GTIN, product name or article number in the system.
  2. Select size, colour and quantity and optionally customer data.
  3. Review and send order.

You want to try out the Clara App? Send us a message and we will introduce you to Clara.

The Clara App enables retailers to access the Endless Aisle:

  1. The brand provides Fashion Cloud with product and master data.
  2. Fashion Cloud forwards the data to the retailers.
  3. The retailers deliver the order to Fashion Cloud using the Clara App.
  4. Fashion Cloud transmits the order to the brand.
  5. The order is processed as usual EDI order and is then further processed by the brands systems.
  6. The brand sends out the order to the retailer.

The customer can pick up the order at the store.
Learn more about the Clara App Features in our FAQS .

Well known retailers and brands are already part of the Fashion Cloud community and have joined the Endless Aisle and Clara!

Some of the participating retailers are among others:
L+T (Osnabrück) ∼ Ramelow (Elmshorn) ∼ Leffers (Oldenburg) ∼ Reischmann (Ravensburg) ∼ CJ Schmidt (Husum)

Some of the participating brands are among others:
Brax ∼ Seidensticker ∼ Falke ∼ More & More ∼ Lieblingsstück ∼ Alberto

View all participating brands and retailers in our portfolio.

Participating brands

Free Usage of the Clara App

Generally, the following applies: As a retailer you do not have to pay in order to use the Endless Aisle and the Clara App. Simply register at our Platform for the Endless Aisle and download the app from the app store.

Depending on the brand there are different bilateral agreements between brand and retailer (e.g. shipping costs, access to B2C- / B2B- stock).

Register in three Steps

  • Platform: In order to get access to the Endless Aisle you need to be registered at the Platform. If you are not a member of Fashion Cloud, sign up in only a few steps.
  • Endless Aisle: Use the button at the platform to register for the Endless Aisle. If you want to use the Clara App at your POS simply download it from the app store.

    NOTE: In order to be able to access the Endless Aisle you need to have a GLN. Please contact us for questions and further information!

  • App: As Clara user you can download the app from the app store for free and directly get started. For further information get in touch with us, we are happy to help!

You want to start using Clara or have further Questions?

Simply send us a message and we will contact you within 24 hours.

phone number

Rene Ansprechpartner Content Plattform

René Schnellen
CEO Sales