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The content area for brands

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Share marketing material and product data with more than 7,000 retailers and create one central point of contact for your retail partners.

Share marketing material and product data with more than 7.000 retailers and create one central point of contact for your retail partners.

400+

BRANDS

7,000+

RETAILERS

10+ M

PRODUCT DATA

35,000+

MARKETING MATERIALS

How it works

  • Upload marketing files, product data, and logos. Determine attributes such as seasons and expiration date.
  • Once you granted access to your content, retailers can download your content and use it for their communication activities as well as in their IT systems.
  • We will send you reports about the use of your content. Reach your retailers and attract new customers via our newsletter and the web platform itself.
Learn more about the content area from Fashion Cloud

Automatic integration of product data

Thanks to Fashion Cloud, retailers can automatically integrate your product data (product images and attributes) into their IT systems, such as webshops or ERP systems. This not only increases your sales and enhances the online presence of your brand, but also strengthens the relationship with your retailers.

You retain full control: You decide for which channels your product data is suitable and who can use your content for which channels.

Prices for our content area

  • Basic Account – 99€ / month: Upload unlimited data to the web platform and get full administration rights. However, your retailers will need to book a paid account with Fashion Cloud to gain unlimited access to your content.

  • Custom Account: You can enjoy full access rights and unlimited uploads. Your retailers don’t need to be registered as paying users to have unlimited access to your content. Registration for your retailers is free. Plus: You can expect further advantages, such as a warranty that ensures that you will be namely mentioned in our newsletter. The newsletter is sent out weekly to all of our retailers.

Here’s what our customers say about the content area.

How does exchange of content work in detail?

As a brand you can share the following materials:

  • MARKETING MATERIALS: On our platform you can upload a variety of content, videos, campaign pictures, lookbooks and much more. All materials are stored with additional attributes such as season, expiry date and EAN.
  • PRODUCT IMAGES: On the platform you can upload product images that retailers can download manually or integrate automatically into their IT systems.
  • PRODUCT ATTRIBUTES: In addition to attributes such as name, article number and size, we also display material composition, care instructions or a product description. In some cases, we translate the manufacturer attributes into Fashion Cloud attributes and play out standardized attributes to our retailers across brands.

Did you know? In addition to this data, you can also share stock availabilities for the Clara-App or order area of the platform. You can also share your product catalogue via the OrderWriter app.

Before retailers can access your content, you have to release them once for the use of your content. In doing so, you determine which content they are allowed to download or integrate into their IT systems.

You have the possibility to specify terms of use for your content. You can also specify which product data is permitted for use in e-commerce or how special marketing materials may be used.

We remind retailers of expiration dates once they have downloaded your content.

You can easily upload and manage marketing materials manually via the platform:

  • Upload multiple files via drag & drop on the platform.
  • Edit cross-frame settings such as season, usable channels and time period.
  • Assign special keywords to your pictures.

There are several ways to transfer the product data, e.g. via FTP server. Contact us for more information.

Join Fashion Cloud now and share your content on our web platform.

You would like to start or have questions?

Just send us a message and we will contact you within 24 hours.

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Content contact person Fashion Cloud

Your contact person:
Inga Loerbroks
Sales Manager