Integration for Retailers

Contact us Now

Automatically integrate data into your IT systems and simplify your daily work routine.

What data can I find on Fashion Cloud?

On the platform, you will find product images provided by the brands. You will receive all images via one platform and save expensive in-house production.

In addition to attributes such as name, article number and size, we also display material, care instructions or a description. In some cases, we translate the manufacturer attributes into Fashion Cloud attributes and offer standardised attributes across all brands.

Brands share not only B2B inventory but oftentimes their B2C inventory. You can access the data via the free Clara App directly on the POS and reorder missing items. Additionally, integration into webshops or other IT service providers is possible.

In order to show brands as well as retailers the current requirements for e-com-ready product data and to support them in this new challenge, Fashion Cloud has developed an e-com data standard, with the support of BTE and EK/Euretco, based on retailers’ needs.

Fashion Cloud’s e-com data standard consists of mandatory attributes expected by retailers, such as season, gender, material and care instructions. These are accompanied by optional attributes that help e-com retailers to showcase articles in the best possible way. These include, for example, sustainability certificates, country of origin or the exact measurements.

Where can I integrate the data?

In addition to downloading product data and marketing materials via the web platform, you can also integrate product and stock data into third-party solutions.

ERP System

Integrate product attributes and images into participating ERP systems.

  • for analyses and evaluations
  • for a better overview on the shop floor
Learn more

Digital Shop Window

Make your stocks visible and articles reservable online – we provide you with up-to-date product data.

  • direct insight for your customers
  • more customers in your shop
Learn more


E-commerce-ready data including product description and material composition.

  • various attributes and images
  • no expensive in-house production
Learn more

Endless Aisle

In addition to our own free Clara App for retailers you can also use third-party solutions.

  • current delivery availability for direct reordering
  • access to B2B-, and/or B2C-stocks of your brands
Learn more


Write down your orders on the tablet already in the showroom and forward them directly to your ERP system

  • organise your order
  • keep an eye on your budget
learn more

And Many More

Do you want to use the data in other solutions as well? No problem, we are happy to support you.

  • individual options and solutions possible
  • contact us for more information

„Integrating our ERP system with Fashion Cloud has significantly improved our internal processes. Now, we have pictures of every single product stored in our ERP system which provides us with much better insights into our own stock.“

Marc Ramelow, CEO, Ramelow – Das Mode- und Markenhaus (German retailer)

It’s as simple as that

  • Register on the platform: Registering at Fashion Cloud is simple and uncomplicated. Join Fashion Cloud now in less than 3 minutes. Click here to register.

  • Book your account: The automatic integration of data must be booked as an extra service. We will help you to find the right account for your needs.

  • With just one click into your systems: With already existing interfaces you usually only have to enter your API key in the software and activate the data retrieval.

Contact us for more information or for an individual offer.

    First name & last name*
    Name of the company*
    Type of the company
    Phone number
    Email address*
    Anything else you would like to share?

    Rene Ansprechpartner Content Plattform

    We are happy to help!
    Pia Albrecht
    Sales Manager