Smarter Orders. Better Results.
Data-driven, smart and efficient: Looking for a way to optimize your wholesale business and drive sales? Fashion Cloud is the solution for mastering preorder, your B2B and replenishment.
Connect your entire sales cycle.
From preorders to NOS and in-between collections—we connect the dots for more control and insights. Combine in-person showroom appointments with Fashion Cloud’s digital tools for a seamless, data-driven sales process!
Inspire and sell: The Digital Showroom
Accelerate order intake, showcase your collections with style, and tell compelling stories in the showroom. With user-friendly software for impactful presentations and seamless order management, enhanced by a digital setup in the showroom that leaves a lasting impression.

More than 700 brands and 25,000 retailers use Fashion Cloud.
Smart Replenishment: Stop guessing, start optimizing.
Acceptance of order
suggestions
More NOS orders
More season reorders
Data accuracy with direct integrations

Your Brand. Your B2B.
For seamless sales and more insights.
Your personalized B2B shop for manual reorders puts you in control of the brand experience for your clients. Showcase your products and brand, while we handle the rest—using our technical expertise, connecting you to a vast retailer network, and providing a clear, streamlined view of your sales data.
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Sell more: on the shop floor and in webshops
Reduce lost sales by meeting consumers' requests
Connect your stock directly to retailers' webshops through E-Com Longtail and streamline reordering during a sales conversation with Clara, an intuitive app for the shop floor.
The basis for every collaboration.
At the core of everything is data—our foundation is built on high-quality product data and seamless data exchange.

We combine industry expertise with community.
Smart technology
Our intelligent software and smart algorithms are designed to make wholesale more efficient and profitable.
Service-oriented
We stay close to our partners, providing personalized support and solutions that meet your needs.
Performance-driven
We connect systems and leverage data for smart insights to make the most of your business.
Strong community
We connect Europe’s largest network of retailers and brands, uniting the industry to collaborate and innovate.