Discover Ray on Fashion Cloud.

Together, let's make wholesale collaboration smarter and more efficient.

Register for free
Login now
#Rethinkwholesale

Ray invites you to become part of Fashion Cloud.

Join the leading B2B platform that connects brands and retailers —
and explore powerful tools designed to strengthen your wholesale partnership.
30K
Retailers
50K
POS
700
Brands
Smart Replenishment

Use the power of smart data and keep
your bestsellers always stocked.

You know how quickly demand can shift. Balancing stock across channels while keeping margins healthy is a constant challenge. That’s why Ray, now works with Smart Replenishment on Fashion Cloud, giving you real-time insights into what’s selling and what needs replenishing before it’s too late. This isn’t just another tool. It’s your shortcut to avoiding markdowns, preventing stockouts, and freeing up time for the things that really matter. Here’s what you gain at a glance:
Auto replenishment (NOS) & smart reorder suggestions (seasonal): Say goodbye to guesswork and grow your seasonal and NOS sales powered by 
up-to-date sales and inventory data.
Full visibility into replenishment activity: See what Ray plans, what’s pending — and always stay in sync.
Seamless multi-channel support: Whether your items sell online or in-store, your stock levels adapt intelligently.
Elevate your collaboration with Ray, manage inventory with precision, and boost your sales effortlessly.
Get started
b2B Shop

One login. One click. Your reorder.

Your Ray B2B shop on Fashion Cloud.

With Fashion Cloud, you get direct access to the Ray B2B Shop, your central place to easily reorder your favourite items, without juggling multiple logins or calls. Real-time stock insights keep you up to date, while a clear order history helps you track past purchases and plan ahead efficiently.
Start your first order
B2B SHOP & POS REORDER

One login. One click. Your reorder.

Your Ray B2B on Fashion Cloud: For easy reorder and more sales on the shop floor.

Reorder your favorite Ray items anytime via the Fashion Cloud B2B shop — with one login, real-time stock insights, and a clear order history, that helps you track past purchases and plan ahead efficiently.
Increase product availability on the shop floor: The Clara app lets you reorder missing items instantly during sales conversations via smartphone or tablet — keeping customers happy and shelves full. All seamlessly supported by Fashion Cloud integration and expert assistance.
Start your first order
REORDER POS

No more out of stock: Single reorders on the shop floor with Clara.

Boost sales and customer satisfaction by reordering Ray items instantly during your sales conversations.

With the Clara app you can reorder Ray products right on the shop floor via smartphone or tablet — fast, easy, and in sync with your sales talk. Get real-time stock visibility, add missing items instantly, and avoid out-of-stock situations. The result: smoother sales conversations, higher customer satisfaction, and more revenue.
Use the Clara app for free
B2B SHOP & E-COM LONGTAIL

One login. One click. Your reorder.

Your Ray B2B on Fashion Cloud: For easy reorder and more sales in your webshops.

Reorder your favorite Ray items anytime via the Fashion Cloud B2B shop — with one login, real-time stock insights, and a clear order history, that helps you track past purchases and plan ahead efficiently.
Expand your online assortment: With E-Com Longtail, you can display and sell from your brands’ available stock directly in your webshop — boosting availability, customer choice, and sales. All seamlessly supported by Fashion Cloud integration and expert assistance.
Get started
B2B AND POS REORDER & E-COM LONGTAIL

One login. One click. Your reorder.

Your Ray B2B on Fashion Cloud: For easy reorder and more sales on the floor and in your webshops.

Reorder your favorite Ray items anytime via the Fashion Cloud B2B shop — with one login, real-time stock insights, and a clear order history, that helps you track past purchases and plan ahead efficiently.
Increase product availability with smart add-ons: On the shop floor, the Clara app lets you reorder missing items instantly during sales conversations. For your webshop, E-Com Longtail integrates brand stock directly online, boosting availability and capturing extra sales. All seamlessly supported by Fashion Cloud integration and expert assistance.
Get started
Digital Showroom

Experience collections like never before.

Inspiring, digital, and efficient – your Ray preorders reimagined. Preorder made smarter with the Digital Showroom.

Explore upcoming Ray collections in the Digital Showroom during your order meetings – in-person or online. Check out curated looks and benefit from a seamless order management. Enjoy engaging presentations that help you make faster, informed decisions. Simply connect with the brand on Fashion Cloud and ensure your store information is up to date. This makes your order appointment a unique and smooth experience.
Connect with your brand now
PREORDER WITH ORDERWRITER

Your preorders — simple, smart, and always at hand.

Streamline your Ray buying process with a power-ful, all-in-one preorder app. Stay in control with digital preorder management.

OrderWriter helps you manage your Ray preorders with ease — whether in the showroom or on the go. Thanks to a visual and intuitive interface, you get a full overview of collections, budgets, and order status, all in one place. Work online or offline, plan efficiently with product visuals and barcode scanning, and benefit from seamless integrations with 40+ ERP systems. OrderWriter simplifies your buying process and brings structure and clarity to your preorder season.
Get in touch
*Note: A paid license is required to use the app. Please contact Fashion Cloud for more details.
MARKETING MATERIAL

Fresh content, ready when you need it.

Download the latest campaign assets from Ray.

Bring Ray to life across your channels.

Get direct access to the latest marketing material from Ray — always up to date and ready to use. Download campaign images, videos, lookbooks, and more for use across your channels. Whether it’s for your webshop, newsletters or social media, this content helps you present your brand consistently and professionally, both online and in store.
Get your content for free
MARKETING MATERIAL & PRODUCT DATA

Simplify your data workflows.

Access marketing assets and product data – all in one place.

Everything you need to promote and sell your Ray products.

Seamlessly import up-to-date, extensive product data and images — including EANs, prices, and descriptions — directly into your ERP system or webshop (integrations include an extra fee).
Learn more
MARKETING MATERIAL & (SUSTAINABILITY) PRODUCT DATA

Simplify your data workflows.

Access marketing assets and product data plus sustainability info — all in one place.

Everything you need to promote and sell your Ray products.

Always up to date and instantly available: get direct access to the latest marketing material and product data from Ray. Download campaign images, videos, lookbooks, and brand assets to use across all your channels. You can also seamlessly import complete product images and data — from EANs and prices to descriptions and sustainability attributes like certifications and materials — straight into your ERP system or webshop. Whether online or offline, via POS, newsletters, or social media, this content sharpens your channels, boosts sales, and supports your product transparency.
Get your content for free
EDI (DATA EXCHANGE)

The foundation for smarter collaboration.

Say goodbye to manual entry — start exchanging order data automatically.

Make data exchange with Ray faster, more accurate, and secure. With EDI, article and order data flow automatically from your brand, while you can easily share sales and inventory data back. The result: faster product placement, smarter replenishment, and better collection planning — all powered by real-time data. Benefit from direct connections, flexible formats, and seamless compatibility across segments and countries — without added complexity.
Get started

Thanks to Fashion Cloud our marketing team saves a lot of time. Instead of contacting our brands individually, we now have access to all the marketing material and product photos we need - on a single platform.

Christian Kunstmann
Modehaus Leffers

Fashion Cloud combines the know-how of IT and the fashion industry. The innovative platform idea encourages seamless collaboration between all industry players to optimise digital processes. At the same time, the Fashion Cloud team retains its customer-friendly and agile character. This approach fits the visions and goals of L&T!

André Gizinski
L&T

B2B portals for digital orders have not only been important since Corona. The cost of a dedicated solution with setup, maintenance and support means long-term investments. The much more efficient and more pleasant alternative for retailers: Fashion Cloud.

Frederick Westermann
Roy Robson

The integration of product data in our ERP system with Fashion Cloud has significantly improved our internal processes. We now have pictures of the individual items in the system, which makes internal reporting and reordering much easier.

Marc Ramelow
Managing Director, German Retailer Ramelow

Ready to get started?

Become part of Europe’s leading B2B platform and enjoy the many benefits of Fashion Cloud — all with just one login.
01.

Sign up on Fashion Cloud.

Create your free account in just a few clicks. Simply
use the button below to sign up and access the Fashion Cloud platform.

02.

Confirm your email.

You'll receive a confirmation email once our team has accepted your registration. Please verify your addressand log in to the web platform.

Note: We review your sign-up request manually to ensure the quality of users on the platform. This may take a little time – please also check your spam folder.
03.

Connect with Ray.

Search for Ray on the platform and send a connection request to the brand. You will be notified by email as soon as the brand confirms your request — this may take up to 2 days.

Sign up for free

FAQs

01  What is Fashion Cloud?
Fashion Cloud is Europe’s leading B2B platform, designed to simplify and enhance the connection between retailers and brands. The platform streamlines digital order management, content sharing, and replenishment, helping retailers save time and improve efficiency. With tools like Content, B2B, and Smart Replenishment, Fashion Cloud provides easy access to product images and data, real-time inventory updates, and seamless ordering, creating a collaborative wholesale experience.

For more information, feel free to reach out to our team at info@fashion.cloud.
02  What do I need to start downloading content?
Nothing. Just go ahead and sign up on the Fashion Cloud platform for free. After your signup has been confirmed, you can start connecting with your brands. However, if you want to integrate product data in your webshop or ERP system you need to contact the Fashion Cloud team first (this service is paid). Please get in touch with Fashion Cloud here.
03  What do I need to start buying?
Not much. Simply sign up on the Fashion Cloud platform for free and create your store. After connecting to your brands, you will be able to access the B2B shops and order right away. In case you want to use other solutions making your buying processes easier (Smart Replenishment, OrderWriter, Clara App) please contact Fashion Cloud here.
04  What are the prices for using the Fashion Cloud solutions?
Good news: the Fashion Cloud platform is completely free of charge. Simply sign up and start buying or downloading content(*).

Some solutions require getting in touch with Fashion Cloud: For Smart Replenishment, meaning automated orders and intelligent order suggestions, we will set up a connection to your sales and inventory management. Please reach out via this page if you want to know more.

Solutions that require a paid account: Integrating product data automatically in your webshops or using OrderWriter, the app for order entries require a paid account. As we want to create an environment where the whole wholesale community meets – big and small players – our prices are flexible and depend on your company sizes and use case. To get a first idea about pricing, please contact Fashion Cloud here.

*Some brands have a download limit and require you to upgrade your account. Once you hit the download limit you will be informed.
Join Fashion Cloud – The leading B2B platform.
Sign up for free
Fashion Cloud
/
Brands
/
Ray
About
CompanySustainabilityEvents & FairsFashion Cloud StoriesNewsroom
Product
LoginRegisterHelpcenter
Contact
+49 (0) 40 22 86 24 20
Office Hamburg
+31 (0) 20 723 22 67
Office Amsterdam
info@fashion.cloud
1-2 hours response time
For Retailers
OverviewContent SolutionsOrder SolutionsOrderWriter
For Brands
OverviewContent SuiteOrder SuiteSmart Replenishment
About
CompanySustainabilityEvents & FairsFashion Cloud StoriesNewsroom
Product
LoginRegisterHelpcenter
Contact
+49 (0) 40 22 86 24 20
Office Hamburg
+31 (0) 20 723 22 67
Office Amsterdam
info@fashion.cloud
1-2 hours response time
Privacy PolicyLegal NoticeContact