For Retailers

New way of doing business.

Connected. Efficient. Smart.

Fashion Cloud is the B2B platform that connects you with your brands and changes the way you work together: Gain access to high-quality marketing material and up-to-date product data that make your communication channels shine.

Boost your order processes by seamless processes – online and offline. 

(Re)Think wholesale

One login to connect with your brands – for content and order. 

30%
More NOS Orders with
55%
Less out-of-stock situations on the shop floor with
50%
More B2B reorders via automated & targeted marketing campaigns with
400%
More content usage
10+
Days earlier online in webshops of retailers
30%
more NOS Orders
55%
less out-of-stock
50%
more B2B reorders
400%
more content usage
10+
days earlier online
Efficient pre- & reorder processes

Seamless buying processes for buyers.

Say goodbye to excel sheets and telephone queues.

01

Taking buying to a new level

Our solutions enhance the daily work of buyers and salespeople while strengthening their relationships.

02

Efficient processes

Enjoy the convenience of easy and swift buying processes through one cross-supplier platform. Save valuable time and costs with digital (re)orders and seamless buying processes.

03

Online and offline

We got you covered for all buying occasions - apps for the shop floor and showroom as well as intelligent order algorithms to upgrade your in-season-managment.

04

The only order solution you’ll need

Simplify your operations by connecting with all your brands with one login. Trust in our expertise and solutions making every order a breeze.

01

Taking buying to a new level

Our solutions enhance the daily work of buyers and salespeople while strengthening their relationships.

02

Efficient processes

Enjoy the convenience of easy and swift buying processes through one cross-supplier platform. Save valuable time and costs with digital (re)orders and seamless buying processes.

03

Online and offline

We got you covered for all buying occasions - apps for the shop floor and showroom as well as intelligent order algorithmens to upgrade your in-season-managment.

04

Only order solution you’ll need

Simplify your operations by connecting with all your brands with one login. Trust in our expertise and solutions making every order a breeze.

Next level in season-management

Articles where they are needed.

Smart Replenishment on Fashion Cloud.

Reduce your manual reorder efforts and optimize your stock with data-driven processes. With real-time analysis of sales and inventory data, you benefit from automated orders (NOS) and intelligent order recommendations of fashion collections.

Thanks to Fashion Cloud our marketing team saves a lot of time. Instead of contacting our brands individually, we now have access to all the marketing material and product photos we need - on a single platform.

Christian Kunstmann
Modehaus Leffers

Fashion Cloud combines the know-how of IT and the fashion industry. The innovative platform idea encourages seamless collaboration between all industry players to optimise digital processes. At the same time, the Fashion Cloud team retains its customer-friendly and agile character. This approach fits the visions and goals of L&T!

André Gizinski
L&T

B2B portals for digital orders have not only been important since Corona. The cost of a dedicated solution with setup, maintenance and support means long-term investments. The much more efficient and more pleasant alternative for retailers: Fashion Cloud.

Frederick Westermann
Roy Robson

The integration of product data in our ERP system with Fashion Cloud has significantly improved our internal processes. We now have pictures of the individual items in the system, which makes internal reporting and reordering much easier.

Marc Ramelow
Managing Director, German Retailer Ramelow
Access up-to-date content

Unlock the power of content and make your communication channels shine.

The smart way of sharing data
Share up-to-date marketing material, such as campaign shots and videos, as well as product data on just one platform.
Sell online faster and better
With our automatic integration products appear up to 10 days earlier in a retailer’s webshop backed by quality standards and data enrichment.
Automatic integration
With the option of our automatic integration, you not only simplify your daily work processes, but also ensure that your systems always contain accurate and up-to-date information.
Content is more than you think
Better content means inspired and happy consumers, more sales, less returns and more transparency.
#conscious

More transparency in the industry with Sustainability Attributes.

Sustainability Attributes supported on Fashion Cloud.

We want to help you handle one of the biggest challenges in the industry: Be prepared to meet legal requirements and increasing consumer demands on sustainability by becoming more transparent.

Product data on Fashion Cloud now includes sustainability attributes such as certifications and trademarked materials. This means no more manual spreadsheet work but automated integration of sustainability product information through one point of access. Back up your sustainability claims with standardized data, make your products stand out and build trust with your customers with a simple extension of your existing product data feed on Fashion Cloud.

Get started

Here’s what you need to know.

01  What do I need to start downloading content?
Nothing. Just go ahead and signup on our platform for free. After we have confirmed your signup, you can start connecting with your brands. However, if you want to integrate product data in your webshop or ERP system you need to contact us first (this service is paid).
02  What do I need to start buying?
Not much. Simply sign up on our platform for free and create your store. After connecting to your brands, you will be able to access the B2B shops and order right away. In case you want to use other services making your buying processes easier (Smart Replenishment, OrderWriter, Clara) please contact us.
03  What are the prices for using your services? 
Good news: our platform is completely free of charge. Simply sign up and start buying or downloading content(*). 

Some services require getting in touch with us: For Smart Replenishment, meaning automated orders and intelligent order suggestions, we will set up a connection to your sales and inventory management. Contact us if you want to know more.

Services that require a paid account: Integrating product data automatically in your webshops or using OrderWriter, the app for order entries require a paid account. As we want to create an environment where the whole wholesale community meets - big and small players - our prices are flexible and depend on your company sizes and use case. To get a first idea about pricing, please talk to our team. We are happy to help.

*Some brands have a download limit and require you to upgrade your account. Once you hit the download limit we will inform you.
04  I have no clue what to do next. What can I do?
A good start is always to sign up first. The Fashion Cloud platform is completely free of charge. Just start by creating an account and exploring. We will explain where to find what and what to do next. If you are still lost: We have awesome customer service helping you out. 

What are you waiting for? Just create an account and start browsing.
Europe’s leading community in wholesale.

Your partners are probably already on Fashion Cloud.

700
Brands
25K
Retailers
50K
POS Worldwide
7+
Language
40+
ERP Integrations
#Rethinkwholesale
Trusted by leading brands and retailers in wholesale.
Why fashion Cloud

We combine industry expertise with community.

Smart technology

Our intelligent software and smart algorithms are designed to make wholesale more efficient and profitable.

Service-oriented

We stay close to our partners, providing personalized support and solutions that meet your needs.

Performance-driven

We connect systems and leverage data for smart insights to make the most of your business.

Strong community

We connect Europe’s largest network of retailers and brands, uniting the industry to collaborate and innovate.

Streamline your  business with Fashion Cloud – The all-in-one platform for you and your partners!