Company

We’re more than just another B2B platform.

We are
wholesale.
diversity.
innovation.
conscious.
community.
AI.
what you need.
wholesale.

Who we are.

We're on a mission to make the fashion industry a better place.

Our vision is to create a vibrant wholesale community that works together seamlessly. We've developed a platform that simplifies processes between fashion brands and retailers and allows them to exchange content and order products in one place, using web applications and mobile apps. Read more..

Our all-in-one solution includes the world's largest picture data- base for the fashion industry, transparency in sustainability, and B2B shops where suppliers can sell their articles to wholesale partners digitally. We're proud to collaborate with over 700 fashion brands and 25,000 retailers, including well-known names like Hugo Boss and Zalando.

Our Community

Fashion Cloud at a glance.

2015
Founded and release of our first product
100+
Employees from 27 Nations
30,000
Customers in 50+ countries 
Made in Europe

Based in Hamburg & Amsterdam

Fashion Cloud in Germany.

Besenbinderhof 41
20097 Hamburg | Germany
+49 (0) 40 22 86 24 20

Fashion Cloud in the Netherlands.

Joop Geesinkweg 211
1114 AB Amsterdam | Netherlands
+31 (0) 20 723 22 67

Company Values

Our DNA.

Fashion Cloud is a company with a strong DNA built on values that prioritise care, passion, and optimism. Our mission is to create a leading platform where fashion brands and retailers collaborate seamlessly.

Together, we're building a thriving wholesale community that benefits everyone involved. We aim high, even if our goals seem impossible. But with the right motivation and ambition, we always find a way to make the impossible possible. Join us in our mission to transform the fashion industry through collaboration and innovation!

Company Culture

Made for humans like you.

At Fashion Cloud, we're a community of diverse and passionate individuals who work together to achieve great things. We stay connected through our legendary Fashion Cloud events, which range from after-work get-togethers to team offsites and annual workation months.

Our success is driven by the unique contributions of our team. With over 27 nationalities and international customers, we're building an environment where everyone can be their authentic selves. We empower all colleagues, regardless of nationality, gender, age, ability, sexual orientation, or religion, because our diversity makes us stronger.

Meet our Management.

Alies ter Kuile | Managing Director

Alies ter Kuile serves as the Managing Director of Fashion Cloud, overseeing international growth, sustainability, people & culture, data, and finance. She actively contributes to the supervisory board of Greenpeace and serves on the curatorium of the Teldelsstichting, a liberal think tank. Her extensive background includes prior experience at an investment bank, and she has pursued studies in both law and philosophy.

Based in Amsterdam, Alies finds joy in playing soccer and balancing work with her personal interests.

René Schnellen | Co-Founder

René Schnellen, one of the founders of Fashion Cloud, played a vital role in establishing the company in 2015. With a background in his family's fashion house, Rupprath in Medebach, Rene studied textile management at LDT Nagold and business administration at Northwood University in the USA.

As a Managing Director, Rene drives the company's growth and builds strategic partnerships, utilizing his expertise in sales and industry knowledge. He resides in Hamburg and enjoys skiing and diving in his spare time.

David Schaap | Co-Founder

David Schaap, one of the founders of Fashion Cloud, resides in Amsterdam's city center. Starting as a teenage programmer, he later studied Accounting while gaining financial experience at Deloitte. However, his true passion lies in entrepreneurship. As a Managing Director, David oversees product strategy, innovation, and operations at Fashion Cloud. He plays a significant role in M&A activities. In his spare time, he enjoys boxing, reading, and expanding his horizons, while cherishing moments spent with friends.

Alies ter Kuile | Managing Director

Alies ter Kuile serves as the Managing Director of Fashion Cloud, overseeing international growth, sustainability, people & culture, data, and finance. She actively contributes to the supervisory board of Greenpeace and serves on the curatorium of the Teldelsstichting, a liberal think tank. Her extensive background includes prior experience at an investment bank, and she has pursued studies in both law and philosophy.

Based in Amsterdam, Alies finds joy in playing soccer and balancing work with her personal interests.

René Schnellen | Co-Founder

René Schnellen, one of the founders of Fashion Cloud, played a vital role in establishing the company in 2015. With a background in his family's fashion house, Rupprath in Medebach, Rene studied textile management at LDT Nagold and business administration at Northwood University in the USA.

As a Managing Director, Rene drives the company's growth and builds strategic partnerships, utilizing his expertise in sales and industry knowledge. He resides in Hamburg and enjoys skiing and diving in his spare time.

David Schaap | Co-Founder

David Schaap, one of the founders of Fashion Cloud, resides in Amsterdam's city center. Starting as a teenage programmer, he later studied Accounting while gaining financial experience at Deloitte. However, his true passion lies in entrepreneurship. As a Managing Director, David oversees product strategy, innovation, and operations at Fashion Cloud. He plays a significant role in M&A activities. In his spare time, he enjoys boxing, reading, and expanding his horizons, while cherishing moments spent with friends.

Timeline

The Fashion Cloud Story.

2015
Fashion Cloud was founded and we released our first product: The Content Platform.
3
Employees
We launched our second product: Clara.
20
Employees
2017
2018
Merged with Nyon and gained two new products: OrderWriter and Fashion Exchange. Opened our office in Amsterdam.
30+
Employees
Extension of the web platform to include our Order Solution.
40+
Employees
2019
2020
Smart Replenishment and Sales Dashboard were added to the product portfolio.
50+
Employees
E-Com Longtail became part of the product family.
70+
Employees
2021
Today
We keep growing and working towards our purpose of making Fashion Wholesale a better place.
100+
Employees
More than 25,000 retailers and 700 brands use Fashion Cloud to accelerate their business processes.
Let's get social

Follow us on social media and stay up-to-date on the latest events.

Why fashion Cloud

We combine industry expertise with community.

Smart retail technology

We provide intelligent insights to make the most out of your business.

Service for your needs

By staying close to our customers, we always find a solution for individual requirements.

Performance driven

We leverage data that enables you to grow your business and strengthen your brand.

Connecting wholesale

Fashion Cloud is where the industry comes together to network, interact and collaborate.

We told you - we are what you need! Discover our solutions.