It all started in 2015 with the idea of founders Martin Brücher, Florian Klemt and René Schnellen. Their vision: a platform on which brands and retailers exchange data such as product images. With two established products, the Clara app and the content platform, the company merged with Nyon, another successful start-up in the fashion sector, and thus won OrderWriter. The Management Board was extended to include Alies ter Kuile and David Schaap. In 2019, the web platform was expanded to include the order area.