Betty Barclay Group masters brand management with centralized content distribution.
As one of the leading companies for womenswear, the Betty Barclay Group offers various brands, of which each portrays its own lifestyle and identification potential. Like any company with many brands, the Betty Barclay Group faces the challenge of managing them.
Fashion house Ramelow now fulfills customer wishes with its own mobile app
Innovative ideas and digital sales approaches are becoming increasingly important for brick-and-mortar fashion retail. Fashion house Ramelow recognized this early on and offers its customers the “my Ramelow” app. Discover how Fashion Cloud played a vital role in the introduction of the app.
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4 Common Digital selling Myths debunked
Digital selling has become a powerful tool for fashion brands to strengthen their brand storytelling and improve sales, but there are still some misconceptions and myths surrounding it. Many brands still believe that digital selling is too expensive, requires a complete overhaul of their go-to-market process, or that their customers won't like it. In this article, we debunk the four most common myths surrounding digital selling for fashion and apparel brands to help you make an informed decision about your options.
The Power of the Digital Showroom: Superuser interview with Michel van Steenbergen
As an interview with a digital showroom superuser, we talked with Michel van Steenbergen, founder of MVST Digital. Michel has been a long-time user of the Fashion Cloud Showroom, having started in 2015 with the former Stitch Showroom when he was at Tommy Hilfiger. "When PVH introduced the digital showroom, I remember standing in the back and shouting, 'this will never happen.' However, I soon realized how it can transform the sales process and create an even better experience as a sales manager.”
9 Steps to implement a Digital Showroom in Fashion
What do you need to kick-off your digital showroom? The most challenging phase of implementing the digital showroom and digitalizing wholesale is the mindset change. If your team is on the same page, from c-level to sales reps, the biggest hurdle has been overcome. Once you have the team aboard, the rest of the strategy adapts more easily as everybody gets excited about improving the sales experience. This is what we've learn while implementing the Fashion Cloud Showroom at Tommy Hilfiger:
Top speakers and hands-on experience: the first Fashion Transparency Summit brought the industry together
On November 22, 2023, over 150 industry leaders, professionals, and sustainability enthusiasts gathered in Amsterdam for a day full of masterclasses, panel talks, and networking opportunities.
Fashion Cloud recruits Former Amazon Manager
Das Hamburger Unternehmen Fashion Cloud startet mit einer neuen Führungskraft ins Jahr 2024. Um die Entwicklung des Content-Produkts weiter voranzutreiben, begrüßt Fashion Cloud Dennis Meier als Head of Content. Ein wichtiges Thema für den 33-Jährigen ist dabei die Steigerung der Datenqualität auf der B2B-Plattform.
Fashion Transparency Summit - Zalando, Boozt, Wehkamp, de Bijenkorf, Breuninger, EK Fashion and Fashion Cloud kickoff new event format
Fashion Cloud and its partners gather industry leaders in Amsterdam at the 22. November 2023 to discuss how sustainability data increases transparency for the wholesale industry.
Fashion Cloud welcomes Christopher Ralfs as Head of Wholesale Partnerships
10.07.2023 In order to expand its reach, Fashion Cloud hired Christopher Ralfs. With his strategic and analytical skills, as well as his experience, the 30-year-old will develop digital partnerships with brands and retailers in the wholesale business.
Better Quality in Product Data – the new E-com Product Data Standard from Fashion Cloud
25.01.2022 To meet the new requirements of retailers for e-com ready product data, Europes leading B2B platform for content, Fashion Cloud, has developed a data standard with the help of BTE and EK/Euretco to support suppliers in the delivery of such data.
ANWR-GARANT NL and Fashion Cloud partner up
01.11.2021 News in the shoe industry: Fashion Cloud and ANWR-GARANT NL start a partnership. Soon, retailers that are connected with ANWR-GARANT NL will receive product data and -images through Fashion Cloud for Topshoe.nl and other retailer webshops. By partnering up, both parties look to improve content sharing between shoe brands and retailers, as well as increase online visibility.
CIFF, Modefabriek and Fashion Cloud announce Digital Fashion Week Europe – Summer Edition ’21
14.04.2021 Digital Fashion Week Europe: For this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Digital Fashion Week Europe kicks off the buying season on June 29 – July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.
Fashion Cloud hosts Digital Fashion Week – Winter Edition
05.10.2020 From 26.01.21 to 28.01.21 Fashion Cloud will be hosting the Digital Fashion Week – Winter Edition. After the first edition in July 2020, Europe’s leading B2B platform for content and order will once again create a place where the industry is able to meet digitally and buyers find inspirations for the upcoming buying season.
Digital Fashion Week gains strong partners and first brands are confirmed
11.10.2020 For the second edition of Digital Fashion Week, Fashion Cloud has brought prominent support on board: Euretco Fashion, EK/servicegroup, BTE, KATAG, unitex and TextilWirtschaft are participating at the event as official partners. Since the first announcement a few weeks ago, over 60 brands have already registered, including Minus, Ted Baker, Masai and Desigual.
Digital Fashion Week – Summer Edition
30.04.2020 Fashion Cloud introduces digital fair concept. In response to requests from many brands and retailers, Fashion Cloud decided to support the wholesale community in their order processes and is launching its ‘Digital Fashion Week – Summer Edition’. The digital fair will take place from 28-30 July and will include live streams showing presentations of brands’ collections.
Fashion Cloud raises significant new funding round
11.07.2019 Fashion Cloud collects a near double-digit million euro investment with the management team still holding the majority of the shares. The Series B funding will help develop new products and fuel international growth. The backing of all existing investors and the new partnership with Brightfolk, Anders Holch Povlsen’s private holding company, underline the company’s ambition to become Europe’s leading B2B platform for the fashion industry.
M&A Update: Fashion Cloud and Nyon join forces
12.10.2018 Today, Fashion Cloud and Nyon are happy to announce they’re joining forces by means of a merger. The new company – that will continue under the name Fashion Cloud – will have a strengthened product offering and international presence. All products can be booked at Fashion Cloud from now on.
