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EDI – What Is It and Why Should You Care?
In wholesale, smooth brand–retailer collaboration is essential — and EDI (Electronic Data Interchange) makes it happen. From product data to stock levels, EDI simplifies communication for faster, easier workflows. Here are top 4 questions about EDI, providers, and how Fashion Cloud supports your data-driven business.
From Guessing to Knowing: Inside Fashion Cloud’s Smart Replenishment Update
Smart Replenishment just got smarter: In this blogpost, we reveal how Fashion Cloud’s latest update helps brands move from gut feeling to data-driven clarity — with dashboards that finally make sense of your replenishment performance.
Increasing Order Volume with the Digital Showroom: Studio Anneloes Case Study
Studio Anneloes shifted from a traditional sales process to a modern, interactive buying experience by partnering with Fashion Cloud and implementing the Digital Showroom. The result? A seamless combination of efficiency, engaging storytelling, and data-driven decisions.
How to Choose the Right (Smart) Replenishment Solution for Your Business
Choosing the right replenishment solution can be a game-changer for your inventory strategy. In this article, we compare key providers like Fashion Cloud, Chainbalance, Hachmeister + Partner, Wair, and ERP systems—helping you find the best fit for your business.
Choosing the Right Partner for Wholesale Success: Fashion Cloud vs. JOOR, Colect, and NuOrder
In today’s rapidly evolving B2B landscape, choosing the right platform for your wholesale operations can significantly impact your business success. While multiple solutions exist, Fashion Cloud stands out as the ultimate partner for brands and retailers seeking seamless, efficient, and scalable collaboration. Fashion Cloud uses the power of one platform to transform wholesale into a seamless, data-driven experience. Learn more.
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How Product Data Will Boost Your Fashion Brand
Better product data means higher conversion rates, fewer returns, and stronger retailer partnerships. From high-resolution images and standardized attributes to sustainability details and accurate sizing, investing in well-structured product data is key. Learn how to ensure seamless retailer integration and continuously improve data quality with Fashion Cloud.
Transforming Fashion Wholesale with the Digital Showroom: A Tommy Hilfiger Case Study
Tommy Hilfiger sparked a new era in fashion wholesale by using the Digital Showroom, transforming how collections are presented and ordered, and moving from a sample-dependent process to one focused on digital storytelling. Find out more in our latest case study.
How NZA moved to faster order intake with better collection overviews. - Reaching budgets more easily through the Digital Showroom.
In early 2023, NZA New Zealand Auckland transformed their B2B wholesale sell-in process by partnering with Fashion Cloud’s Showroom solution. This led to a 50% reduction in appointment times and a significantly improved order quality. Discover how NZA enhanced their sales operations and strengthened their brand identity across multiple markets.
How DIGEL achieved more than 40% Year-Over-Year surge in sales
The German fashion brand DIGEL was one of the first manufacturers to fully embrace Fashion Cloud as an exclusive reorder solution for its wholesale partners. This trust has paid off: since the introduction of the B2B shop on Fashion Cloud, DIGEL has experienced exceptional growth.
Women in Leadership positions: Say Hi to Inessa and Evelien!
As we honor 'International Women's Day', we are thrilled to shine a spotlight on some of our incredible women in leadership positions. Let's hear from Inessa (Head of Marketing) and Evelien (Team Lead Data Integration) what their story has been so far and how Fashion Cloud has supported them in their journey to leadership.
Seven Tips for Sharing Product Data on Fashion Cloud
At Fashion Cloud, every day is about data – more specifically, product data. More than 700 brands share product data with their retail partners on our platform. They can either download the product data manually or integrate it automatically into their ERP systems and webshops. We have come up with seven top tips for working correctly with product data.
Do I need a Digital Showroom? 5 reasons to help you decide!
Digitization across the fashion industry has transformed the way we work in wholesale selling to the importance of using physical samples. From having a centralized hub for all your teams to collaborate on, to making the most of your data and live updates, the possibilities are endless. Are you still wondering if your company needs a digital showroom? Ponder no more, here are 5 reasons why a digital showroom could make sense for your brand!
Fashion Cloud going to the Big Screen - Introducing the Fashion Cloud Showroom
We are thrilled to announce the acquisition of the Stitch Showroom, the acclaimed Digital Showroom solution developed by PVH-backed venture, Stitch. This strategic move marks a significant leap forward for Fashion Cloud, positioning us as the ultimate all-in-one tech solution for fashion wholesale.
Talking Sustainability with AMMANN
With ‘Talking Sustainability’, we have developed a new format for which we regularly invite organisations from the industry and beyond to share their actions and experience in the field of sustainability. For this interview, we were able to talk to Andreas Scheer from german underwear manufacturer AMMANN. Find out more about AMMANN's sustainability efforts in this interview.
Embracing transformation but keeping our core: our journey to a new design.
We are thrilled to announce the relaunch of our brand empowered with a fresh new design and website. Our commitment to transforming wholesale by embracing technology and the power of community remains at the core of everything we do. So, buckle up and join us on this exciting ride!
Smart In-Season-Management and Digital Reorder
A change in the industry can be observed: Retailers want to take fewer risks and only buy articles they really need instead of placing the entire order many months in advance. Therefore, in-season management and digital reorder are on the rise. Gain a full overview of our reorder solutions.
Meet Lisa-Marie - WTH is Smart Replenishment?
Lisa-Marie explains, "Fashion retailers - like all of us - want one thing above all else: to get rid of tedious recurring tasks that can easily be handed off to a smart digital solution. In this podcast episode, our very first "Product Success Manager" explains what her job actually is in the "Smart Rep" team and what exactly Smart Replenishment means.
Talking Sustainability with Kuyichi
With ‘Talking Sustainability’, we have developed a new format for which we regularly invite organisations from the industry and beyond to share their actions and experience in the field of sustainability. For our latest ‘TS’ interview, we got the chance to meet Zoé Daemen from the dutch fashion brand ‘Kuyichi’ and talk to her about which role a brand can play in pushing sustainability in the fashion industry.
Meet Inessa - Between diapers and managing a team
We managed to get Inessa, our marketing team lead and freshly baked mother, into this podcast episode to talk about the knacks and life of being a mum and a leader at the same time. How to juggle so many balls at the same time? What influenced her on her decisions regarding parental leave? All those questions were discussed in this episode, so put in your earplugs while doing the baby's laundry and listen in.
Talking Sustainability with L&T
With ‘Talking Sustainability’, we have developed a new format for which we regularly invite organisations from the industry and beyond to share their actions and experience in the field of sustainability. For the interview, we were able to ask André Gizinski from german retailer Lengermann & Trieschman (L&T) a few questions about L&T’s sustainability efforts.
Talking Sustainability with Camel Active
With ‘Talking Sustainability’, we have developed a new format for which we regularly invite organisations from the industry and beyond to share their actions and experience in the field of sustainability. For the first interview, we were able to ask Jürgen Sabelhaus from camel active a few questions about his work as Head of CSR Management. Below you can find out more about camel active’s sustainability efforts.
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Collection planning and risk sharing in the wholesale market
It’s time for both brands and retailers to revise collection planning. The shift from pre- to reorder is taking place, but brands struggle to justify the risk for taking on additional stock. We deep-dive into this topic and explain the different dynamics behind risk and risk sharing.
Interview with Christine Boland: How to understand (fashion) trends.
Dutch trend analyst Christine Boland explains how trends emerge and develop, how we can define them, and which ones we are currently experiencing. After working for more than three decades as a consumer trends specialist, Christine Boland knows exactly how to translate people’s motivations and drivers into commercial openings and opportunities.
Betty Barclay Group masters brand management with centralized content distribution.
As one of the leading companies for womenswear, the Betty Barclay Group offers various brands, of which each portrays its own lifestyle and identification potential. Like any company with many brands, the Betty Barclay Group faces the challenge of managing them.
Fashion house Ramelow now fulfills customer wishes with its own mobile app
Innovative ideas and digital sales approaches are becoming increasingly important for brick-and-mortar fashion retail. Fashion house Ramelow recognized this early on and offers its customers the “my Ramelow” app. Discover how Fashion Cloud played a vital role in the introduction of the app.
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4 Common Digital selling Myths debunked
Digital selling has become a powerful tool for fashion brands to strengthen their brand storytelling and improve sales, but there are still some misconceptions and myths surrounding it. Many brands still believe that digital selling is too expensive, requires a complete overhaul of their go-to-market process, or that their customers won't like it. In this article, we debunk the four most common myths surrounding digital selling for fashion and apparel brands to help you make an informed decision about your options.
The Power of the Digital Showroom: Superuser interview with Michel van Steenbergen
As an interview with a digital showroom superuser, we talked with Michel van Steenbergen, founder of MVST Digital. Michel has been a long-time user of the Fashion Cloud Showroom, having started in 2015 with the former Stitch Showroom when he was at Tommy Hilfiger. "When PVH introduced the digital showroom, I remember standing in the back and shouting, 'this will never happen.' However, I soon realized how it can transform the sales process and create an even better experience as a sales manager.”
9 Steps to implement a Digital Showroom in Fashion
What do you need to kick-off your digital showroom? The most challenging phase of implementing the digital showroom and digitalizing wholesale is the mindset change. If your team is on the same page, from c-level to sales reps, the biggest hurdle has been overcome. Once you have the team aboard, the rest of the strategy adapts more easily as everybody gets excited about improving the sales experience. This is what we've learn while implementing the Fashion Cloud Showroom at Tommy Hilfiger:
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Creating a Digital Showroom Experience with Tommy Hilfiger
Having an outstanding showroom experience is key for a global fashion brand. Expert retailers know that to delight the end-consumer you need to impress the buyers first. What if you add a digital component to astound your customers and optimize the experience? This is how Tommy Hilfiger and Fashion Cloud, formerly Stitch, built the first digital showroom in fashion.
Top speakers and hands-on experience: the first Fashion Transparency Summit brought the industry together
On November 22, 2023, over 150 industry leaders, professionals, and sustainability enthusiasts gathered in Amsterdam for a day full of masterclasses, panel talks, and networking opportunities.
Fashion Transparency Summit - Zalando, Boozt, Wehkamp, de Bijenkorf, Breuninger, EK Fashion and Fashion Cloud kickoff new event format
Fashion Cloud and its partners gather industry leaders in Amsterdam at the 22. November 2023 to discuss how sustainability data increases transparency for the wholesale industry.
Fashion Cloud welcomes Christopher Ralfs as Head of Wholesale Partnerships
10.07.2023 In order to expand its reach, Fashion Cloud hired Christopher Ralfs. With his strategic and analytical skills, as well as his experience, the 30-year-old will develop digital partnerships with brands and retailers in the wholesale business.
Better Quality in Product Data – the new E-com Product Data Standard from Fashion Cloud
25.01.2022 To meet the new requirements of retailers for e-com ready product data, Europes leading B2B platform for content, Fashion Cloud, has developed a data standard with the help of BTE and EK/Euretco to support suppliers in the delivery of such data.
ANWR-GARANT NL and Fashion Cloud partner up
01.11.2021 News in the shoe industry: Fashion Cloud and ANWR-GARANT NL start a partnership. Soon, retailers that are connected with ANWR-GARANT NL will receive product data and -images through Fashion Cloud for Topshoe.nl and other retailer webshops. By partnering up, both parties look to improve content sharing between shoe brands and retailers, as well as increase online visibility.
CIFF, Modefabriek and Fashion Cloud announce Digital Fashion Week Europe – Summer Edition ’21
14.04.2021 Digital Fashion Week Europe: For this digital fair three strong players CIFF, Modefabriek and Fashion Cloud join forces to create the biggest digital trade show in Europe. Digital Fashion Week Europe kicks off the buying season on June 29 – July 1, followed by the live events Modefabriek in RAI Amsterdam on July 11-12, and CIFF in Copenhagen on August 11-13.
Fashion Cloud hosts Digital Fashion Week – Winter Edition
05.10.2020 From 26.01.21 to 28.01.21 Fashion Cloud will be hosting the Digital Fashion Week – Winter Edition. After the first edition in July 2020, Europe’s leading B2B platform for content and order will once again create a place where the industry is able to meet digitally and buyers find inspirations for the upcoming buying season.
Digital Fashion Week gains strong partners and first brands are confirmed
11.10.2020 For the second edition of Digital Fashion Week, Fashion Cloud has brought prominent support on board: Euretco Fashion, EK/servicegroup, BTE, KATAG, unitex and TextilWirtschaft are participating at the event as official partners. Since the first announcement a few weeks ago, over 60 brands have already registered, including Minus, Ted Baker, Masai and Desigual.
Digital Fashion Week – Summer Edition
30.04.2020 Fashion Cloud introduces digital fair concept. In response to requests from many brands and retailers, Fashion Cloud decided to support the wholesale community in their order processes and is launching its ‘Digital Fashion Week – Summer Edition’. The digital fair will take place from 28-30 July and will include live streams showing presentations of brands’ collections.
M&A Update: Fashion Cloud and Nyon join forces
12.10.2018 Today, Fashion Cloud and Nyon are happy to announce they’re joining forces by means of a merger. The new company – that will continue under the name Fashion Cloud – will have a strengthened product offering and international presence. All products can be booked at Fashion Cloud from now on.
Fashion Cloud recruits Former Amazon Manager
Das Hamburger Unternehmen Fashion Cloud startet mit einer neuen Führungskraft ins Jahr 2024. Um die Entwicklung des Content-Produkts weiter voranzutreiben, begrüßt Fashion Cloud Dennis Meier als Head of Content. Ein wichtiges Thema für den 33-Jährigen ist dabei die Steigerung der Datenqualität auf der B2B-Plattform.
Fashion Cloud raises significant new funding round
11.07.2019 Fashion Cloud collects a near double-digit million euro investment with the management team still holding the majority of the shares. The Series B funding will help develop new products and fuel international growth. The backing of all existing investors and the new partnership with Brightfolk, Anders Holch Povlsen’s private holding company, underline the company’s ambition to become Europe’s leading B2B platform for the fashion industry.
